SHDP co-organised the workshops at this one-day conference with Visit Berlin and LCD, bringing together leaders from major European cultural institutions (curators, museum directors, artists, architects, town planners) and tourism organisations (city councils, hotels, travel groups, airlines, hospitality) to discuss trends and key questions around place making, cultural destinations, including planning, architecture, technology, and climate change. Can one and should one aim to design, curate and create a cultural destination, or is this something that evolves naturally over time through the interplay of a number of factors?